Hispanic Heritage Month | Rockstar: Ronald Mendez

Ronald Méndez is a seasoned leader in multicultural marketing, currently serving as EVP, Cultural Investment and Strategy Lead at WPP Media. In this role, he is charged with a critical mission: embedding a more inclusive media approach and perspective into how agencies operate and deliver for clients. He helps bring that mission to life by setting clear benchmarks based on client opportunities, empowering planning and investment leaders to meet their commitments, and aligning investment strategies with cultural insights to enhance client success.

With more than 25 years of experience, he has helped shape strategies that connect brands with diverse and inclusive audiences, reflecting a longstanding commitment to cultural investment and more responsible, impactful approaches to media investment.

In 2015, Méndez took on the role of Managing Partner, Multicultural Lead at MediaCom. There, he helped clients understand the significant impact of diverse and multicultural audiences on their business, both now and in the future, while driving meaningful engagement across those audiences.

Before his tenure at WPP Media, Méndez was part of the founding team at 42 Degrees at Mediavest and led the multicultural practice at MPG and ventured into sales as multicultural business development at Starlite Media. Each role has underscored Méndez's deep commitment to advancing multicultural understanding and representation in the media landscape.

Méndez holds a Bachelor’s of Science degree from Saint Peter’s University and is based in New York.