Hispanic Heritage Month | Rockstar: Maria Reyes

Maria Reyes is an advertising and marketing strategist focused on helping brands engage with culture in more authentic and meaningful ways. Born and raised in the Dominican Republic, she brings a multicultural perspective to her work at UTA Advisory, where she helps brands navigate complex marketing challenges, build stronger connections with their audiences, and evolve their marketing models. 

Maria is also the founder of HOLA MAR, a platform dedicated to elevating Latinx women entrepreneurs through Spanish-language marketing courses, workshops, and one-on-one consulting designed to help them grow their businesses and bring their ideas to life. 

She holds a Master’s in Integrated Marketing and Brand Management from NYU.