Icon — Carla Serrano
Icon — Carla Serrano
Carla Serrano is the Chief Strategy Officer of Publicis Groupe and CEO of Leo NY. In her current role, she draws on her background in strategy, integration and leadership to incorporate transformative thinking in all aspects of Groupe agency operations and in service of the Groupe’s clients and businesses.
Carla is also President of Le Truc, a New York-based center of creative excellence for clients, converging creatives, producers and strategists from Publicis Groupe New York agencies into one dynamic, collaborative space. Le Truc is designed to fuel the organization’s creativity offering. In addition, Carla is a member of the Publicis Groupe Directoire Plus, Publicis Groupe Management Committee and the BBH Global Board.
Carla started her advertising career at Chiat/Day Toronto at a time when account planning was an emerging discipline in North America. She cut her teeth in the business working on iconic brands like Apple and Nissan. Throughout her career, Carla has worked in strategically led creative networks for global brands like Coca-Cola, Samsung, Absolut, and Kraft. She has held many leadership roles that meld strategic leadership with business management, from President of Berlin Cameron United; CSO of TBWA Chiat/Day; to CEO of Naked Communications.
Carla has a true passion about mentoring the next generation and advancing the DE&I agenda. She sits on the Publicis Groupe Diversity Progress Council, which measures progress and evaluates our company’s actions on DE&I initiatives. She is also a mentor in the 4A’s Vanguard Program, as well as Adweek’s Executive Mentor Program. Carla sits on the Effie Worldwide Board of Directors and is a mentor for their Global Marketing Effectiveness Bootcamp.
She recently received The ADCOLOR Legend Award and was named to The Gold House A100, which honors impactful Asian Pacific leaders in culture and society. She has also been on The Adweek 50, Ad Age’s Women to Watch and Crain’s Most Powerful Women in New York.
Her experiences thus far continue to fuel her passion for seamless strategic innovation in service of radical creative solutions