AAPI Heritage Month | Icon: Crystal Park

As Chief Marketing Officer of Horizon Media Holdings, Crystal Park is focused on differentiating Horizon as a fiercely independent growth partner for brands that deserve more from their agency. She is responsible for the Horizon brand, marketing, PR/Comms, trade partnerships, and ensuring the agency leads with human ingenuity, fosters open ecosystem innovation, and delivers a culture of transparency to drive meaningful growth.

From the rise of programmatic to today’s AI-powered evolution, Park has over two decades of experience across media, entertainment, and ad tech. Throughout her leadership roles at SiriusXM Media, Verizon/AOL, HBO, and ESPN, Park has led brand transformation at the intersection of strategy, emerging technology, and storytelling. Equally as important during her career has been her commitment to mentoring future talent and building AI-fluent teams.

Prior to Horizon, she served as Vice President of B2B marketing at The Weather Company, where she led a cross-functional revenue marketing team, helping clients confidently leverage weather APIs, data & insights and technology to make more informed decisions.

She is a graduate of James Madison University and holds an MBA from the University of Rochester.  Park sits on the IAB AI Board and an active supporter of the ANA Educational Foundation. She resides in Brooklyn, New York, with her husband and two children. Outside of work, you can find her at the local hot yoga and pilates studios.