Posts by members
Holiday Retail Trends Shaped by the Pandemic
Q&A with Carly Johnson, VP, Director of Strategy, NA, Momentum Worldwide
Read MoreApproaching Retail & Consumer Demand this Holiday Season – What Remains and What Goes
The ecosystem for brands will continue to fragment and the metaverse will only open it up further. Simple, strong brand propositions will help brands during this noisy period. Product differentiation is waning for most categories and the volume of messages coming from brands is increasing, so it will be more important than ever for a brand to explain their POV, their reason for being, and their unique benefits in easily digested, and memorable ways.
Read MoreThree Key Strategies To Approach Retail & Consumer Demand this Holiday Season
With the 2021 holiday season around the corner, shopping is already in full swing. Whether shoppers are just beginning to research or already purchasing gifts, it comes as no surprise that many have decided to do more shopping online this year. In fact, more than 70% reported that their shopping journey involved online touchpoints and 61% that are planning to shop for the holidays say they plan to do more online this season.
Read MoreThe Verticals: Audio Video
ANDYs LIVE
The 58th International ANDY Awards | 4th ANDYs LIVE The ANDYs evolution continues, and we remain committed to sustainable change – believing in some core values as a way forward. Diversity of thought, more representation at the table, and less prescriptive categories. To offer more education and greater transparency we have reinvented our awards process to…
Read MoreOut of Home: NOW Purpose-Action-Connection
Thursday, December 9, 2021
The 14th Annual Ad Club OOH:NOW event will return live in 2021! This day will be packed with the best and brightest Out-of-Home media, creative and advertiser professionals in the US and as always it will feature the OAAA Media Plan of the Year Awards.
Read MoreThe Verticals: Audio
How Brands Can Harness the Depth of an Ever-Expanding Medium
Tuesday, November 9, 2021
During this event, we will dissect the opportunities for brands with audio.
Little Lessons, Big Results
Kelli Tuggle, Chief Operating Officer, Grey NA
Mental health – and the accompanying complexities, inconsistencies, and serious health implications
Start Off Strong: A Workshop on Time Management
This November, we are partnering with Strong Training and Coaching again and offering MEMBERS ONLY a free, hour-long training session on Time Management.
Read MoreConversations With Ad Week
October 18 – 22, 2021
The Advertising Club of New York’s ‘Conversations with Series’ is coming to the Advertising Week Stage. This series provides an opportunity for our Young Professionals (30 and under) to interview top executives on their career journey while also discussing relevant cultural/industry moments, what is top of mind for executives and sharing career advice.
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