Andrew is an earned-first creative, strategist and cultural storyteller focused on helping brands earn their place in culture.
Born and raised in the UK, he built his career leading award-winning work across PR and social, earning hundreds of nominations and wins for global brands.
Since moving to New York from Ogilvy’s UK office, Andrew has helped shape culturally defining work for some of the world’s most recognisable brands, including CeraVe, Essie, Mastercard and Coca-Cola.
Most notably, he helped launch CeraVe’s NBA partnership; breaking the brand into sport and youth culture in a way skincare rarely does; earning industry praise for “charming Gen Z”, “breaking the fourth wall”, and turning a functional product into a cultural player.
Deeply embedded in youth and online culture (even though he is far from a Gen Z), Andrew continues to put purpose, inclusivity, and sustainability at the core of his thinking.
