Black History Month | Rockstar: Lauren Godwin
Lauren Godwin is an Audience and Culture Sales Marketing Specialist at SiriusXM Media and a recognized force for change in marketing, music, and advertising. Serving as an in-house expert on cultural insight and audience strategy, she helps brands authentically engage diverse communities and amplify the next generation of voices in audio. In just three years at SiriusXM, Lauren has successfully shifted the perspectives of hesitant advertisers, driving impactful, culture-forward campaigns.
A proud Spelman College graduate, Lauren began her career through the SiriusXM HBCU Pathways Program. She is a 2025 ADCOLOR FUTURE and winner of the 2025 ADCOLOR FUTURES Hack-a-thon, where she was recognized by industry leaders for developing solutions addressing gaps in healthcare equity and advertising. A proud Detroiter and member of Delta Sigma Theta Sorority, Inc., Lauren is passionate about community, serving as an independent strategic consultant and founding member of The Junie League, supporting emerging brands, creatives, and junior professionals across multiple industries.
Guided by culture, community, and purpose, Lauren Godwin is building a career defined not just by impact—but by the future she is helping to shape.