Blogs & Content

True AAPI Inclusion Begins with Research

By The Advertising Club of New York | May 18, 2021

True AAPI Inclusion Begins with Research I had a non-linear path into advertising, first starting my career in banking & financial services, consulting and ultimately landing a job at WPP…

The AD Club of New York

Mental Health and Returning To The Office

By The Advertising Club of New York | May 14, 2021

Mental Health and Returning To The Office In recognition of Mental Health Awareness Month, OUTFRONT Media hosted Jay Shetty as part of an A-List speaker series. Jay is a renowned,…

Where TV Goes Next – “It’s about to get real”

By The Advertising Club of New York | May 14, 2021

Where TV Goes Next – “It’s about to get real” It’s about to get real! Streaming is the hot, hot word in video. “Living the stream” was the theme after…

The Ever-Evolving TV Landscape

By The Advertising Club of New York | May 13, 2021

The Ever-Evolving TV Landscape Video content is very expensive to produce. Brands must monetize their content in order to keep creating. The best way to do this is to host…

Narrowing the Gap in AAPI Leadership in Advertising and Marketing

By The Advertising Club of New York | May 13, 2021

Narrowing the Gap in AAPI Leadership in Advertising and Marketing Early in my career, I just assumed that people who looked like me would be my advocates/mentors/etc. I quickly learned…

A Word of Advice from Vincent Tam

By The Advertising Club of New York | May 12, 2021

A Word of Advice from Vincent Tam From Member Vincent Tam, Strategic Partnerships & Integration at Collective, powered by Omnicom I am a first-generation Hong Kong Chinese who came to…

Narrowing The AAPI Leadership Gap

By The Advertising Club of New York | May 12, 2021

Narrowing The AAPI Leadership Gap As an immigrant and coming from a management consulting background, I definitely had a clear perspective on what sort of environment I was looking for…

The Ever-Evolving TV Landscape

By The Advertising Club of New York | May 12, 2021

The Ever-Evolving TV Landscape I’m not one for predictions, but in terms of brand advertising, I do see a big shift in tonality coming. Hopefully, brands will move away from…

Bernice Chao Shares Her Perspective as an Asian American Marketer

By The Advertising Club of New York | May 11, 2021

Bernice Chao Shares Her Perspective as an Asian American Marketer I grew up 2nd generation, to parents who immigrated from Taiwan and I was taught to achieve success in America…

Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study

By The Advertising Club of New York | April 29, 2021

Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study For American women, the impact of COVID-19 has been profound, though the pandemic has not…

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