Blogs & Content

Industry Moving Forward: Media Planning To Account for Experiences

By The Advertising Club of New York | April 26, 2021

Industry Moving Forward: Media Planning To Account for Experiences When faced with challenges, creativity thrives every time. This past year we saw an acceleration of purpose-led marketing with brands striving…

Measure Twice, Cut Once. Brand Strategy For A New World

By The Advertising Club of New York | April 26, 2021

Measure Twice, Cut Once. Brand Strategy For A New World Thoughts on an industry change over the year of COVID Unfortunately, my answer is that “it hasn’t evolved enough”. For…

How The Pandemic Has Changed Media From An Innovation Officer Perspective

By The Advertising Club of New York | April 21, 2021

How The Pandemic Has Changed Media From An Innovation Officer Perspective As an industry, we were forced into a moonshot challenge without even knowing it-how do we plan for the…

Ways The Advertising Industry Has Evolved in Covid Year One

By The Advertising Club of New York | April 20, 2021

Ways The Advertising Industry Has Evolved in Covid Year One Over the last year the advertising industry has become more aware, empathetic, and a little more inclusive. Many brands realized…

Andys Live

By The Advertising Club of New York | April 20, 2021
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How The Advertising Industry Has Evolved One Year Later

By The Advertising Club of New York | April 15, 2021

How The Advertising Industry Has Evolved One Year Later It was a tough year to be an advertiser, to say the least. With closed borders, canceled international trade fairs, shows…

A Publisher’s Unvarnished Take On The Cookidentity Crisis

By The Advertising Club of New York | April 15, 2021

A Publisher’s Unvarnished Take On The Cookidentity Crisis As a publisher, I am exhausted being cornered by every vendor in a murky supply chain and listening to their thoughts on…

How COVID Has Influenced The Ways We Consume Media

By The Advertising Club of New York | April 13, 2021

How COVID Has Influenced The Ways We Consume Media Over the past 12 months people have been mostly confined to the four walls of their homes, staring at screens for…

A Challenge to our Industry From an Invisible Minority

By The Advertising Club of New York | March 30, 2021

A Challenge to our Industry From an Invisible Minority I write this open letter today with hopes of igniting open conversation and action for the Asian-American Pacific Islander (AAPI) community.…

ANDYs LIVE is Back This Thursday

By The Advertising Club of New York | March 29, 2021

ANDYs LIVE is Back This Thursday Creativity flourishes in the face of challenges, of which the past twelve months presented in spades. So it is no surprise the advertising industry…

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