The Club Insider
The Ever-Evolving TV Landscape
The Ever-Evolving TV Landscape Video content is very expensive to produce. Brands must monetize their content in order to keep creating. The best way to do this is to host…
Narrowing the Gap in AAPI Leadership in Advertising and Marketing
Narrowing the Gap in AAPI Leadership in Advertising and Marketing Early in my career, I just assumed that people who looked like me would be my advocates/mentors/etc. I quickly learned…
A Word of Advice from Vincent Tam
A Word of Advice from Vincent Tam From Member Vincent Tam, Strategic Partnerships & Integration at Collective, powered by Omnicom I am a first-generation Hong Kong Chinese who came to…
Narrowing The AAPI Leadership Gap
Narrowing The AAPI Leadership Gap As an immigrant and coming from a management consulting background, I definitely had a clear perspective on what sort of environment I was looking for…
The Ever-Evolving TV Landscape
The Ever-Evolving TV Landscape I’m not one for predictions, but in terms of brand advertising, I do see a big shift in tonality coming. Hopefully, brands will move away from…
Bernice Chao Shares Her Perspective as an Asian American Marketer
Bernice Chao Shares Her Perspective as an Asian American Marketer I grew up 2nd generation, to parents who immigrated from Taiwan and I was taught to achieve success in America…
Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study
Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study For American women, the impact of COVID-19 has been profound, though the pandemic has not…
Industry Moving Forward: Media Planning To Account for Experiences
Industry Moving Forward: Media Planning To Account for Experiences When faced with challenges, creativity thrives every time. This past year we saw an acceleration of purpose-led marketing with brands striving…
Measure Twice, Cut Once. Brand Strategy For A New World
Measure Twice, Cut Once. Brand Strategy For A New World Thoughts on an industry change over the year of COVID Unfortunately, my answer is that “it hasn’t evolved enough”. For…
How The Pandemic Has Changed Media From An Innovation Officer Perspective
How The Pandemic Has Changed Media From An Innovation Officer Perspective As an industry, we were forced into a moonshot challenge without even knowing it-how do we plan for the…