The Club Insider
Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study
Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study For American women, the impact of COVID-19 has been profound, though the pandemic has not…
Industry Moving Forward: Media Planning To Account for Experiences
Industry Moving Forward: Media Planning To Account for Experiences When faced with challenges, creativity thrives every time. This past year we saw an acceleration of purpose-led marketing with brands striving…
Measure Twice, Cut Once. Brand Strategy For A New World
Measure Twice, Cut Once. Brand Strategy For A New World Thoughts on an industry change over the year of COVID Unfortunately, my answer is that “it hasn’t evolved enough”. For…
How The Pandemic Has Changed Media From An Innovation Officer Perspective
How The Pandemic Has Changed Media From An Innovation Officer Perspective As an industry, we were forced into a moonshot challenge without even knowing it-how do we plan for the…
Ways The Advertising Industry Has Evolved in Covid Year One
Ways The Advertising Industry Has Evolved in Covid Year One Over the last year the advertising industry has become more aware, empathetic, and a little more inclusive. Many brands realized…
How The Advertising Industry Has Evolved One Year Later
How The Advertising Industry Has Evolved One Year Later It was a tough year to be an advertiser, to say the least. With closed borders, canceled international trade fairs, shows…
A Publisher’s Unvarnished Take On The Cookidentity Crisis
A Publisher’s Unvarnished Take On The Cookidentity Crisis As a publisher, I am exhausted being cornered by every vendor in a murky supply chain and listening to their thoughts on…
How COVID Has Influenced The Ways We Consume Media
How COVID Has Influenced The Ways We Consume Media Over the past 12 months people have been mostly confined to the four walls of their homes, staring at screens for…
A Challenge to our Industry From an Invisible Minority
A Challenge to our Industry From an Invisible Minority I write this open letter today with hopes of igniting open conversation and action for the Asian-American Pacific Islander (AAPI) community.…