Member Insights
The Professional Journey of Mari Kim Novak, Chairman of Board for The ADVERTISING Club of New York
Mari Kim Novak, Chairman of Board for The ADVERTISING Club of New York What was the turning point, or bravest moment, in your career? How has this moment led you to the leader you are today? I was invited to a meeting by my boss early in my career where my attendance was “optional.” I was…
Read MoreThe Professional Journey of Danielle Koffer, Chief Client Officer |Mindshare US
Danielle Koffer, Chief Client Officer, Mindshare US If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play, etc.) that best reflects your professional journey, what would that be and why? I remember watching the movie Baby Boom when I was younger and thinking about what it must be…
Read MoreThe Professional Journey of Laurel Rossi, CMO | OMD USA
Laurel Rossi, CMO, OMD USA If you had to choose one specific creative piece (can be a song, photo, artwork, movie, etc.) that best reflects your professional journey, what would that be and why? Since I love comedy, I thought I’d take a more humorous approach to IWD by likening my career to The Devil…
Read MoreThe Professional Journey of Elyssa Gray, VP Brand | Betterment
Elyssa Gray, VP Brand, Betterment If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play, etc.) that best reflects your professional journey, what would that be and why? There’s no easy, winning ticket to professional success in advertising: no one skill or experience has made my career. So, I…
Read MoreThe Professional Journey of Jeremi Gorman, Chief Business Officer | Snap Inc.
Jeremi Gorman, Chief Business Officer, Snap Inc. If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play that best reflects your professional journey, what would that be and why? Life is a Highway by Tom Cochrane. What was the turning point, or most important moment, in your career?…
Read MoreCCPA UPDATE: PREPARING FOR THE CCPA – 10 THINGS YOU CAN TACKLE NOW
Written by: Richard Eisert, Gary Kibel, Vivian Byrwa and Avinoam Shefa While the California Consumer Privacy Act (CCPA) promises to bring significant change to the way some businesses collect and use personal information from consumers, the exact scope of that change remains unclear, pending further action by the California Attorney General and Legislature. However, the…
Read MoreThe California Consumer Privacy Act
Written by: Richard Eisert The California Consumer Privacy Act (CCPA), a comprehensive state privacy law that was passed and amended in 2018, is at the forefront of a rapidly changing privacy landscape in the U.S. The CCPA broadly governs how businesses doing business in California handle personal information relating to Californian residents. It grants rights…
Read More2019 Predictions from Nick Law, Chief Creative Officer | Publicis Groupe
Nick Law, Chief Creative Officer, Publicis Groupe | President, Publicis Communications This year, the biggest shift in my approach to creativity is starting with the agency model that makes the right work possible. We need to create new things so we need new capabilities. If agencies don’t learn how to incubate and stand-up new capabilities,…
Read More2019 Predictions from Gerry Graf, Founder/ Chief Creative Officer | Barton F. Graf
“Great creative ideas sell tons of stuff and build long term love for brands. It’s a fact. And the industry’s edge has always been the quality of our ideas. But traditionally, coming up with great ideas takes time and crafting the finished product usually takes more time and more money. No one has that time…
Read MoreInsights on the Social Advertising Landscape from Shilpa Bisaria, Senior Director, Strategy and Operations, Turner Ignite
Thanks for speaking with us, Shilpa. Tell us about your role at Turner. What is Launchpad all about? My pleasure! Thanks for having me here. I joined Turner Ignite’s Launchpad team to build new business opportunities for the company outside of the traditional, linear ecosystem. Think of Launchpad as a startup within a massive company (that just…
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