Dan Kelleher | Chief Creative Officer, Deutsch NY

What are the most innovative trends happening in advertising now? 2019 is the year where narrative video and interactive finally got engaged. Netflix’s Emmy-winning Bandersnatch was groundbreaking in its ability to bring a Choose Your Own Adventure-style story to a mass audience with such a high level of craft and user experience. This new style…

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As More States Legalize Marijuana, Advertising and Marketing Regulations Come Into Focus

Authors: Gary A. Kibel and Joseph Lewczak The trend of states legalizing marijuana shows no signs of abating. As states continue to permit medicinal or recreational marijuana use, they are grappling with how to regulate the advertising, promotion, and marketing of marijuana products. California has finalized its own rules in these areas. Marijuana Advertising: A New…

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