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2019 Predictions from Gerry Graf, Founder/ Chief Creative Officer | Barton F. Graf
“Great creative ideas sell tons of stuff and build long term love for brands. It’s a fact. And the industry’s edge has always been the quality of our ideas. But traditionally, coming up with great ideas takes time and crafting the finished product usually takes more time and more money. No one has that time…
Read More2019 Predictions from Chris Weil, CEO & Chairman | Momentum
Chris Weil, CEO & Chairman | Momentum As the role of agencies continues to shift, and brands reevaluate their marketing models (eg. the trend to move resources in-house) what can the ad industry do to showcase its value in new ways this year? The in-housing conversation has gotten louder but by no means…
Read More2019 Predictions from Chris Beresford-Hill, CCO | TBWA\Chiat\Day
Chris Beresford-Hill, CCO | TBWA\Chiat\Day | What will be the biggest shift in your approach to creativity in 2019 and why? After one year in the CCO position, I have seen that the way we treat each other at the agency correlates with the success of the work. For example, if you’re nervous…
Read MoreCES Learnings from Sarah Martinez, VP & Industry Lead, Retail | Verizon Media
Sarah Martinez | VP & Industry Lead, Retail, Verizon Media | In one word, how would you describe your experience at CES this year? Transformational What’s the hottest/most prominent topic being discussed at CES this year? What did you learn about it? 5G takes the cake at CES this year. When it comes to retail…
Read MoreCES Learnings from Sean McCaffrey, President & CEO | GSTV
Sean McCaffrey | President & CEO, GSTV | In one word, how would you describe your experience at CES this year? Knackered (soon to be a GSTV Word of the Day) What’s the one learning that surprised you the most? Pragmatism and vulnerability. The editorial cycle and twitter feeds seem to polarize the best or…
Read MoreCES Learnings from Liya Sharif, Head of Global Brand, Content & Creative | Qualcomm
Liya Sharif | Head of global brand, content & creative services | Qualcomm | In one word, how would you describe your experience at CES this year? Crowded! What’s the hottest/most prominent topic being discussed at CES this year? What did you learn about it? One of the hottest topics at CES is 5G –…
Read MoreHonda and Other Major Auto Brands Are Turning to New Outdoor Advertising Measurement Capabilities to Drive Customers to Dealerships
by Sarah Garonce, senior director, Research & Insights, Clear Channel Outdoor Americas The auto industry is harnessing new technologies giving drivers experiences they’ve only dreamed about. And the same is true of Out-of-Home (OOH) advertising – one of auto marketing’s closest allies. Just as auto manufacturers are reinventing vehicles today for the ultimate driving experience,…
Read MoreInsights on the Social Advertising Landscape from Shilpa Bisaria, Senior Director, Strategy and Operations, Turner Ignite
Thanks for speaking with us, Shilpa. Tell us about your role at Turner. What is Launchpad all about? My pleasure! Thanks for having me here. I joined Turner Ignite’s Launchpad team to build new business opportunities for the company outside of the traditional, linear ecosystem. Think of Launchpad as a startup within a massive company (that just…
Read MoreJesse Semchuck | Director of Search, Display, and Performance Marketing | Purple
What emerging technologies or innovations will have the biggest impact on your branding strategy in 2019? Predictive modeling for multi-touch attribution. Within the next few years I expect to see agencies and brands figure this out. It’s possible to piece some of this together today buying third party cross-device…
Read MoreADTHINK 23: A Night of Inspiration and Solutions
With the year wrapping up, we held our last ADTHINK event of 2018 at Subculture, an intimate, underground theater-style urban oasis, hosted by The ADVERTISING Club of New York and Gina Waldhorn, President of Quirky. This year’s culminating event, ADTHINK 23 – focusing on the latest in emerging technology — was an exciting evening showcasing…
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