Honda and Other Major Auto Brands Are Turning to New Outdoor Advertising Measurement Capabilities to Drive Customers to Dealerships

by Sarah Garonce, senior director, Research & Insights, Clear Channel Outdoor Americas The auto industry is harnessing new technologies giving drivers experiences they’ve only dreamed about. And the same is true of Out-of-Home (OOH) advertising – one of auto marketing’s closest allies. Just as auto manufacturers are reinventing vehicles today for the ultimate driving experience,…

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Insights on the Social Advertising Landscape from Shilpa Bisaria, Senior Director, Strategy and Operations, Turner Ignite

Thanks for speaking with us, Shilpa. Tell us about your role at Turner. What is Launchpad all about? My pleasure! Thanks for having me here. I joined Turner Ignite’s Launchpad team to build new business opportunities for the company outside of the traditional, linear ecosystem. Think of Launchpad as a startup within a massive company (that just…

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ADTHINK 23: A Night of Inspiration and Solutions

With the year wrapping up, we held our last ADTHINK event of 2018 at Subculture, an intimate, underground theater-style urban oasis, hosted by The ADVERTISING Club of New York and Gina Waldhorn, President of Quirky.  This year’s culminating event, ADTHINK 23 – focusing on the latest in emerging technology — was an exciting evening showcasing…

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