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Jon Gottfried, Co-Founder & CMO, Major League Hacking
What changes in consumer viewing habits and audience engagement will have the greatest impact on viewing in traditional, linear TV? One of the biggest changes we’re seeing is the shift towards mobile consumption of media. It’s no longer an experience where people sit on their couch with their friends watching TV. People are watching bite-size…
Read MoreIcons & Rock Stars – Jayanta Jenkins!
Jayanta Jenkins is the Global Group Creative Director at Twitter, where he leads the #Studio team to conceptualize global brand campaigns for Twitter. Prior to this role, he served as global creative director of advertising with Apple/Beats by Dre. A graduate of Virginia Commonwealth University with a BFA in fashion art advertising, Jayanta began his…
Read MoreIcons and Rock Stars- Vida Cornelious!
Just a quick look at the career of Vida Cornelious and you can see why she has been touted as a creative leader that “develops insightful connections to humanize brands, ultimately, making them ones consumers willfully choose to love.” Sounds fancy…but really, she is just a passionate storyteller. Currently, she’s telling stories and making marketing…
Read MoreIcons and Rock Stars – Shanteka Sigers!
Shanteka Sigers is senior vice president and executive creative director at Sanders\Wingo. She designs brand stories. Business Insider lists her as one of the Most Creative Women In Advertising. Black Enterprise has twice named her one of the Top Women Executives in Advertising and Marketing. Complex Magazine called her one of the Top Creative Innovators.…
Read MoreDan Brough | Head of Agency Business Development | Waze
“The Evolution of OOH…Combining Art & Science” What makes a career in advertising exciting in 2017? Luckily, quite a bit. Technology continues to be the driver that knocks down barriers connecting consumers to brands in unique and insightful ways. The very definition of “evolution” is “the development of something from simple to complex.” The Out…
Read MoreCasey Baker | VP, Associate Media Director | New and Improved Media
What is re-energizing the creative community to maximize Out of Home? Keeping people engaged and interested; mostly through the newest technologies and creativity. As OOH continues to evolve, combining the art and science of technology, what is it that excites you most about OOH? The fact that our industry (sales/agencies/clients) is willing to push the…
Read MoreProtected: MEDIACTION Partners
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Read MoreAD Club Mediaction Supporters
MEDIACTION 2018 Champions Client Partners: Brand Ambassador: Buying Team: American Express Joe Bihlmier Carly Bluth/Dillon Casey – GroupM Unilever Jeni Gardner Evan Spector – GroupM PepsiCo Brad Jakeman Karen Cucuzza – OMD Verizon John Nitti Jordan Winkler – VM-One Publisher Partners: Publisher Ambassador: AT&T Adworks Greg Sherrill Forbes Tom Davis Hearst Jeff Hamill iHeart…
Read MoreMediaction Supports imPART Initiatives
i’mPART mission: Raise awareness of the benefits of ‘diversity of thought” in business and rally professionals around a shared movement to make inclusion and retention a business imperative. Join us by supporting this movement to Promote, Attract, Retain and Train diverse talent. Through education, socialization, participation and cultural influence. Women’s Master Class Conference Hands on…
Read MoreEx-Kinetic Global CEO Steve Ridley joins Rouge Media as Chief Partnership Officer
Rouge Media has established a strong presence in the USA market and the Out of Home industry in North America over the last five years. As it continues to expand at a fast pace, Rouge Media has added a new feather in its cap of recent high-profile appointments with Steve Ridley who joins as Chief…
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