News

Tomorrow at the OOH:NOW event, we’ll learn about the state of OOH today and where we’re heading in the future. In advance of our panels and discussions, we asked Andy Sriubas, EVP, Strategic Planning & Development of Outfront Media on his own opinions of the industry. Let’s see what he has to say! What needs…

For our 8th Annual OOH:NOW Conference tomorrow, we asked our speaker Alan Smith, Chief Digital Officer of Assembly how OOH can align with the changing digital landscape, why data is crucial to OOH today, and how advertisers can create more meaningful ads for consumers. See his answers below! What needs to happen for OOH to align with the overall digital landscape? And…

With our 8th Annual OOH:NOW Conference less than two days away, we wanted to ask our Brand Keynote speaker Elyssa Gray, Director, Head of Brand and Advertising, NA Cards, Citi on what she thinks about the state of OOH today and where it will be in the coming year. Let’s see what she has to say… Are…

by Andy Stevens, SVP, Research & Insights, Clear Channel Outdoor Americas Today’s advertisers are focused on how consumers spend time as a means to determine how to reach the right audiences. For instance, media buyers are acutely aware of two trends in the advertising business. First, people are spending less time at home in front…

Next week is The AD Club’s 8th Annual OOH:NOW Conference, and for the inside scoop on the state of OOH today, we asked our OOH:NOW speaker Ian Dallimore, Director Digital Innovation and Sales, Lamar Advertising about how tech can be used to serve better OOH content, where this type of advertising is most effective, which platforms should be…

Last week, The AD Club of NY, in partnership with REDBOOKS, invited some of our industry’s most interesting startups to pitch their company to some of marketing’s brightest minds as part of our 11th ADTHINK event. Moderated by Gina Waldorn, Co-Founder & COO of Evol8tion, the event featured four groundbreaking startups, Adaptly, Macromeasures, oneQube and Revfluence,…

In advance of our 8th Annual OOH:NOW Conference next week, we asked some of our speakers about their perspective on how we should be making the most of OOH and it’s technology, where it’s going and more. See what OOH:NOW speaker Cory Pearson of Haworth Media had to say on the state of Out-Of-Home today! What…

By: Outfront Media OUTFRONT ON Smart Media combines the visual impact of outdoor with the dynamism of digital smart billboards. Our new intelligent and connected inventory is transforming the way content is delivered and experience​d in the physical world. The ON Smart Media platform is a cloud-based, app-driven ecosystem that will integrate hardware, software, content and data to…

The AD Club Board of Directors invites you to kick-off your holidays at our last event of the season, the AD Club’s annual Holiday Party on December 3rd at 6pm. Join us for a not-to-miss evening with live music from DJ Hesta Prynn and our silent auction. Auction items, among others, include: It’s time to…