OUTFRONT MEDIA LAUNCHES “ON SMART MEDIA”
By: Outfront Media
OUTFRONT ON Smart Media combines the visual impact of outdoor with the dynamism of digital smart billboards. Our new intelligent and connected inventory is transforming the way content is delivered and experienced in the physical world. The ON Smart Media platform is a cloud-based, app-driven ecosystem that will integrate hardware, software, content and data to deliver relevant and engaging messages at a scale never before seen in Out-Of-Home. OUTFRONT Media’s new technology is currently being used in the new 34th Street-Hudson Yards station in New York City, and is the first product initiative under the new OUTFRONT ON Smart Media platform.
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