News

Want a taste of what’s been happening at SXSW? MRM//McCann is participating at the SXSW Festival in Austin again this year with over 20 craftspeople attending from offices all over the world, including Beijing, Paris, Bangkok and Brazil. Their SouthXMRM blog is loaded with content as their Ambassadors embark on their interactive journey from the festival. Check it…

  Last week, we saw an estimated 80,000 makers, thinkers and innovators gather for Mobile World Congress (MWC) held in Barcelona to experience the newest technologies and mobile products from around the world. For the first time, MEC, one of the world’s leading media agency networks, created and curated an exclusive MEC@MWC event for approximately…

March 8th marks International Women’s Day, an event that brings men and women together across the globe to celebrate successes of other women and advocate for continued opportunities. In honor of the celebration of smart, strong and powerful females, particularly in the ad industry, we wanted to share an article written by 2015 ANDY Awards jury…

Take a look at the ANDY Awards through the eyes of Mark Tutssel! Follow him on Instagram at: @tutssel58 for more wonderful photos from Costa Rica! 2015 International ANDYs Award Jury Diaries: Mark Tutssel, Global Chief Creative Officer of Leo Burnett WW by: Mark Tutssel On route to the Andaz Peninsula Costa Rica. The first…

In Apple’s latest update, emojis get diverse by: Associated Press NEW YORK (AP) – Lovers of emojis, the cute graphics that punctuate online writing and texts, will soon be able to pick from different skin tones and depictions of families with two moms or two dads on Apple devices. Apple Inc. has incorporated more diverse…

The International ANDY Awards continued its ongoing celebration of the bravest and most creative work in advertising last week in Costa Rica with a slew of events and activities in addition to the hard work in the jury room. Wednesday kicked off with a breakfast by McCann Worldgroup, along with a wonderful Barista Break thanks…

Career Advice Wanted: How to Find a Mentor by: The Creative Group Blog No matter where you are in your career, having a mentor you can turn to for trusted advice is invaluable. This person can serve several important roles: a sounding board, a source of insider knowledge on business topics, and a connector to…

  AD Club Young Professional Committee member Jessalin Lam and Jessica Mendoza created The Inspiration Alliance, a community dedicated to inspire professionals to learn through a series of workshops, speaking events and more. They are kicking off the event series with a career workshop led by career management and leadership coach, Jennifer Malach from 20/20 Career Solutions.…

Making It As a Strategist: The Definitive Guide By Nadine Young, Chief Strategy Officer, Vizeum US If you’ve ever overheard a conversation among strategists filling out a communications brief, you’d be forgiven for wondering if they were making the whole thing up just for the sake of intimidating everyone else. The language of strategy can…

Fluent, a leading ad tech company specializing in digital customer acquisition, conducted a nationwide survey of U.S. consumers before and after Super Bowl XLIX in order to find out which first-time advertisers would rack up the most points during the big game. Mobile power “juice pack” maker mophie scored big with its “All-Powerless” ad growing…