Blogs

By Connor Zickgraf Originally Posted on Media Village/MyersBizNet Addressing a room of media professionals earlier this month at the Advertising Club’s Great Debate 7, Michael Kassan, Chairman and CEO of MediaLink, declared the current state of the advertising industry a “review-maggedon.” With an unprecedented number of agency contracts in review and billions of ad dollars…

By: Gary A. Kibel and Justin H. Lee The Third U.S. Circuit Court of Appeals confirmed that the Federal Trade Commission (FTC) has the authority to bring enforcement actions against companies with deficient cybersecurity measures that fail to protect consumer data against hackers. Background On three occasions in 2008 and 2009, hackers accessed Wyndham Worldwide…

Last week, The AD Club hosted the seventh annual Great Debate, led by MediaLink CEO Michael E. Kassan. The lively discussion addressed the big pink elephant in the living room – TRUST– and how programmatic buying and current reporting methods require new standards of trust and transparency in client-agency-media company relationships. Michael deemed programmatic, procurement, transparency,…

OUTFRONT PRIME offers exclusive access to best-in-class billboard sites in iconic U.S. locations OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the US, today announced the launch of OUTFRONT PRIME, a new brand of premium outdoor assets offering exclusive access to the most highly-trafficked and premier billboard inventory in iconic…

It’s the big pink elephant in the middle of the living room and we are going to address it. Join us for this annual evening of fun disruption as the brightest, most interesting minds in marketing and advertising tackle the issues impacting their businesses. The always-provocative Michael E. Kassan, Chairman and CEO of MediaLink, will once…

‘Coders vs. Cancer’ challenges hackers to devise proactive social tools for self-exams Breast cancer is the second deadliest cancer in the world. It also has the highest survival rate if caught early and managed with a healthy lifestyle. Despite the widespread awareness of the disease, very few women take action to prevent it. This September,…