Boosting Local Search Results with Cross-Device Retargeting

Local search provides one of the most cost-effective solutions for delivering qualified leads to national brands and business owners. However, prospective customers sometimes need a bit more time, often jumping from local search results to other activities on multiple devices such as smartphones and tablets without making desired product or service decisions. According to a recent YPSM and comScore…

Read More

MEC@CES 2015 Takeaways

Last week MEC held their annual MEC@CES thought leadership event in Las Vegas, which featured curated tours of the CES floor and influential speakers like Brian Cooley of CNET, Mick Ebeling of Not Impossible Labs and Sir Martin Sorrell, among others. In an effort to bring this experience to life, MEC has created the ‘MEC@CES 2015 Key Takeaways,’ which features the best…

Read More

Insights For Start-ups

In the past 18 months, The ADVERTISING Club and REDBOOKS successfully launched the ADTHINK Series, which has now included 6 events, with an all-star cast of 20 total panelists/moderators + 20 hand-selected Founders with cutting edge ventures. In several quick-fire rounds, the start-ups present, the panelists evaluate each business, ask the targeted questions and provide feedback.…

Read More

The 2015 International ANDY Awards – Enter NOW!

The call for entries for the 51st International ANDY Awards has been extended – enter your work by Friday, 1/16! For more than 50 years, the ANDYs have honored the brave process of creativity. As an industry, we can’t solve business problems or impact change by playing it safe; there are certainly no advertising awards for the mediocre. So…

Read More

AD Club Partner Amazon Makes History at Golden Globes

At last night’s annual Golden Globe Awards, Amazon – AD Club Corporate Member, International ANDY Awards Sponsor, and friend – made history with a revolutionary win for “Transparent.” There were multiple firsts at the event: not only was this Amazon’s first-ever Golden Globe, but it was also the first online series to ever win a best series award. This…

Read More

Intel Invests in Diversity

Intel Invests $300 Million to Improve Its Workplace Diversity BY DAVEY ALBA 01.07.15  | 1:10 PM  | PERMALINK Intel has joined the chorus of corporate giants publicly acknowledging that women and minorities are underrepresented in the tech world. This week, the chip maker said it will invest $300 million to encourage more diversity inside its organization, while announcing…

Read More