Blogs
Congrats Ad Age 2015 Agency A-List
Transformation: That’s what set Ad Age’s Agency A-List honorees apart this year. In a rapidly changing industry, these agencies led the way. Check out the full list of winners here.
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Boosting Local Search Results with Cross-Device Retargeting
Local search provides one of the most cost-effective solutions for delivering qualified leads to national brands and business owners. However, prospective customers sometimes need a bit more time, often jumping from local search results to other activities on multiple devices such as smartphones and tablets without making desired product or service decisions. According to a recent YPSM and comScore…
Read MoreThe Law of Service at Work in Advertising and The Big Rewards
STAFF , JANUARY 22, 2015 By Valerie Graves, Creative Consultant and Author of an upcoming book, Pressure Makes Diamonds. Look for her on Meta and Linkedin. Being part of ringing the bell to open today’s NASDAQ exchange is the latest in a string of good things that have come my way because of…
Read MoreThe AD Club of NY Rings the NASDAQ Opening Bell for Diversity
Yesterday, The ADVERTISING Club of New York took part in an iconic New York moment – ringing the NASDAQ Opening Bell in honor of diversity. What a way to start the new year! It was a remarkable sign of what we can accomplish when we stand together. To date, we’ve raised over $2 million in…
Read MoreMEC@CES 2015 Takeaways
Last week MEC held their annual MEC@CES thought leadership event in Las Vegas, which featured curated tours of the CES floor and influential speakers like Brian Cooley of CNET, Mick Ebeling of Not Impossible Labs and Sir Martin Sorrell, among others. In an effort to bring this experience to life, MEC has created the ‘MEC@CES 2015 Key Takeaways,’ which features the best…
Read MoreInsights For Start-ups
In the past 18 months, The ADVERTISING Club and REDBOOKS successfully launched the ADTHINK Series, which has now included 6 events, with an all-star cast of 20 total panelists/moderators + 20 hand-selected Founders with cutting edge ventures. In several quick-fire rounds, the start-ups present, the panelists evaluate each business, ask the targeted questions and provide feedback.…
Read MoreThe 2015 International ANDY Awards – Enter NOW!
The call for entries for the 51st International ANDY Awards has been extended – enter your work by Friday, 1/16! For more than 50 years, the ANDYs have honored the brave process of creativity. As an industry, we can’t solve business problems or impact change by playing it safe; there are certainly no advertising awards for the mediocre. So…
Read MoreAD Club Partner Amazon Makes History at Golden Globes
At last night’s annual Golden Globe Awards, Amazon – AD Club Corporate Member, International ANDY Awards Sponsor, and friend – made history with a revolutionary win for “Transparent.” There were multiple firsts at the event: not only was this Amazon’s first-ever Golden Globe, but it was also the first online series to ever win a best series award. This…
Read MoreIntel Invests in Diversity
Intel Invests $300 Million to Improve Its Workplace Diversity BY DAVEY ALBA 01.07.15 | 1:10 PM | PERMALINK Intel has joined the chorus of corporate giants publicly acknowledging that women and minorities are underrepresented in the tech world. This week, the chip maker said it will invest $300 million to encourage more diversity inside its organization, while announcing…
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