Blogs
CES Takeaways: Michael Scott, Head of Sales, Brand – US, Samsung Ads
What are the major takeaways? What did you learn? Advanced TV is hotter than ever. In addition to embracing existing opportunities, buyers are looking for more ways to make their TV investment work harder. We’re also continuing to see a blurring of the lines between Linear or Broadcast TV and OTT, particularly as the Streaming…
Read MoreCES Takeaways: Caleb Yarian, Associate Partner of Strategy at Work & Co
What are the major takeaways? What did you learn? While most of the headlines coming out of CES 2020 were about air taxis, fold-able phones and high-speed toothbrushes, being there on the ground, I was more interested in the larger takeaways than companies trying to push a single product. There’s more value in the concepts…
Read MoreMeet The Fellows: Guilene Grefin
Meet The Fellows: Guilene Grefin
Read MoreMeet The Fellows: Bernice Veloz
Before starting her new role as Senior Account Manager at Culture Trip, Bernice was an experienced Content & Partnerships Manager at Publicis Media Groupe. She has a history of developing and executing integrated marketing campaigns for Metro by T-Mobile, Liberty Mutual, eBay and Campbell’s Soups Company. A “Multicultural Marketing Guru in Training” Bernice is…
Read MoreThe Foundation: Year In Review
In 2019 we achieved great success with your support and commitment. The Foundation measures its impact several ways, by the number of people who benefit from our initiatives, transformations that occur as a result of our programs, and ultimately, how we increase the diversity within the talent pipeline to reflect all communities. Take a look…
Read MoreMeet The Fellows: Jessica McGlory
FutureIsFemale award winner, Jessica McGlory has entered a new role as Head of Growth at Verb. Before Verb Jessica lead paid social efforts as the Director of Paid Social Media Marketing at Bombas, the digitally native apparel company focused on making the most comfortable socks in history and giving back to those in need.…
Read MoreFoundation's Summer Internship – Apply NOW!
Looking for something to do this summer? Ready to get a jump-start on your career? The AD Club of NY has the way! The Foundation’s Summer Internship Program is designed to provide students in their junior, senior, and graduate years of college an opportunity to intern at one of the AD Club’s member agencies or…
Read MoreKevin McNulty |President and CMO, Momentum Worldwide
What accomplishment from the past year was the most profound (either for you or the industry at large)? Experience is now the core of marketing conversation. Past Cannes winners — MSFT Billboard, Fearless Girl, and Nike Church — are a testament to that. As confirmed through the launches of our WE KNOW Experiences 2.0 research this year…
Read MoreOOH:NOW – Gaining Momentum & Market Share 2019
Hilary Fischer-Groban, Brand Director, Thinx Inc. 1. As Out-of-Home continues to evolve, combining the art and science of technology, how should both the buy and sell sides be framing themselves for this new era of OOH transaction? We are continuously evolving our approach to OOH to perform in line with the rest of our digital…
Read MoreMeet The Fellows: Claire Mirisola
Claire Mirisola is an award-winning Lead Copywriter with nearly a decade of experience. She studied Anthropology at the American Museum of Natural History before landing at the Fashion Institute of Technology, where she earned her dual degrees in Communication Design and Advertising Design. A conceptual thinker, Claire honed her craft working on innovative social…
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