Hispanic Heritage Month | Icon: Joaquin Molla
Joaquín Mollá is one of those rare advertising figures whose career is as much about ideas as it is about identity. He stands as one of advertising’s rare alchemists: part artist, part strategist, part cultural anthropologist. Always asking what people value, laugh at, or fight for.
He’s proof that in an industry obsessed with trends, the real magic is timeless—make work that feels human, and it will always matter.
Argentine heritage is at the heart of his approach. Growing up in Buenos Aires, he absorbed a mix of European elegance, Latin warmth, and street-level creativity. His storytelling often blends emotional depth with playful irreverence—a balance you see a lot in Latin American culture.
He can create work that feels authentic in multiple markets without losing its soul. Nontraditional campaigns that often extend beyond TV spots into art, social movements, and experiential activations.
He is the CCO and Co-Founder of The Community.
Joaquín Mollá has been leading the community for the last 25 years.
The agency has been one of Ad Age’s A-List honorees 10 of the last 14 years, most recently in 2025. It was also named Adweek’s Multicultural Agency of the Year (2023), one of Fast Company’s Most Innovative Agencies in Advertising (2022), Ad Age’s “Best Places to Work,” one of the world’s “Fastest Growing Agencies” by Adweek, and one of the “Top 25 Agencies of the last 50 Years” by Campaign.
Over the last 25 years, the community has worked with some of the most iconic brands in the world, including Verizon, Oreo, Corona, Apple, Volkswagen, Walmart, Converse, Taco Bell, City of Buenos Aires, BMW, Modelo Especial, Emirates, Sony, Coca-Cola, Google, Rolling Stone Magazine, and more. The community also won some of the industry’s most prestigious awards, including 11 Grand Prix.
Joaquín has been featured in Adweek’s "Creative 100" list and Business Insider’s "30 Most Creative People in Advertising." He has served as a jury member several times, including Cannes, Clio, The One Show, D&AD, and Andys.
Outside of the agency world, Joaquín spent 10 years as a creative lead and communications advisor to the City of Buenos Aires and the Office of the President of Argentina during Mauricio Macri’s term. Responsible for all communications throughout his entire presidency, working with eight agencies under his leadership.
Joaquín has two (amazing) sons: Tomas and Benito! In his free time, he considers himself a skilled painter. He has been studying Buddhist philosophy for the last 20 years. He is also really into boating. So, it’s obvious he didn’t open the community in Miami by chance.