Hispanic Heritage Month | Innovator: Natalie Carey

Natalie Carey is a seasoned advertising executive and cultural architect with nearly 20 years of experience shaping some of the world’s most iconic brands.

As Executive Director of Account Management at VML, she operationalizes Coca-Cola’s global business for WPP Open X—driving cross-agency integration and helping the brand earn its first-ever Creative Brand of the Year award at Cannes Lions 2024.

Natalie brings business savvy and empathetic leadership to every role, having built high-performing teams at VaynerMedia, Publicis, and Translation. Her portfolio includes Coca-Cola, McDonald’s, Smartwater, Unilever, Target, Comcast, Anheuser-Busch, and Johnson & Johnson.

From launching Bud Light Platinum with a record-breaking social-first campaign to reframing Comcast’s narrative during the Winter Olympics, she delivers breakthrough work that drives both culture and business.

Beyond client success, Natalie is known for cultivating collaborative work environments—championing diverse talent, revitalizing agency cultures, and designing scalable models for innovation. A trusted advisor to C-suites and a respected voice on leadership, she operates at the intersection of business, culture, and community.

Outside the industry, Natalie is a proud Christian, wife, and mother whose values shape the way she leads, mentors, and connects with others.