Hispanic Heritage Month | Innovator: Stacie de Armas
Stacie de Armas is a pioneering media and entertainment executive driving transformative change in inclusive audience measurement and insights.
As Senior Vice President of Inclusive Intelligence at Nielsen, Stacie is at the forefront of redefining how advertisers, agencies, and content creators leverage data to authentically connect with today's dynamic and diverse audiences.
Drawing on her expertise in audience analytics and media strategy, Stacie provides critical thought leadership and actionable insights that empower brands and creators to thrive in the rapidly evolving media landscape. Her work sits at the intersection of entertainment, media advocacy and growth strategies ensuring that we can understand and measure how media and ads resonate with audiences.
Stacie's influence extends beyond her leadership at Nielsen through her service on influential boards, including the Hispanic Marketing Council and DisabilityBelongs, underscoring her steadfast commitment to amplifying underrepresented voices in media. Recognized by the Imagen Foundation as one of Hollywood’s Most Powerful Latinos, by ALPFA as a Latina Leader and by ANA Foundation as a talent champion, Stacie has championed significant initiatives that celebrate and elevate the value of inclusion in our industry.
A highly sought-after speaker, Stacie has delivered compelling keynotes at prominent events such as SXSW, Sundance, the United Nations, and numerous Fortune 500 companies. Her expert insights have been featured in esteemed publications like The Wall Street Journal, LA Times, and NPR. Demonstrating her dedication to education, she also serves as an adjunct professor of qualitative research at California State University Northridge and is a former instructor at California State University Los Angeles.
As a first-generation Cubana, Stacie brings a profound personal commitment to fostering genuine representation and authenticity within the media industry. Her unwavering dedication to advancing human rights and inclusive storytelling fuels her mission to cultivate a future where all voices are not only seen and heard but truly valued.