Hispanic Heritage Month | Rockstar: Tanya Bevins

With more than 25 years of experience, Tanya Bevins has built a distinguished career driving measurable business impact, cultivating long-standing client partnerships, and leading cross-functional teams to sustained success. She is recognized for her expertise in developing full-funnel strategies informed by data-driven insights, advancing the democratization of analytics to accelerate performance planning, and unlocking innovative activation opportunities that fuel brand purpose.

Tanya has a proven ability to architect high-performing teams, optimize agency operating models, and consistently deliver transformative outcomes for clients. She thrives in complex, highly regulated industries where agility, adaptability, and forward-thinking leadership are essential. Known for her passion, commitment, and collaborative approach, Tanya leads with integrity and by example.

Her client portfolio spans Fortune 500 leaders including JP Morgan Chase, Pfizer, AbbVie, and Berkshire Hathaway, as well as global powerhouse brands such as Mars Inc. and EssilorLuxottica.

Outside of work, Tanya resides in her hometown of Middletown, NJ, with her husband—who she met at an eighth-grade graduation party—and their seven-year-old daughter. A huge football fanatic, she still holds out hope of witnessing her beloved Jets in a playoff-winning season.