Hispanic Heritage Month | Rockstar: Veronica Salcedo

Veronica is a powerhouse in the entertainment marketing industry, known for her cultural fluency, strategic vision, and creative energy. Having held leadership roles across iconic organizations including NBCUniversal, Anheuser-Busch, Univision & Edelman, she has consistently demonstrated her pioneering thinking and expertise in through the line marketing building brands & delivering results.

Veronica’s innovation, creativity & leadership has shone within campaigns anchored on some of the world's largest stages including the Olympics, Super Bowl and FIFA World Cup as well as E!’s Live From The Red Carpet at the GRAMMYs, Oscars and pop culture phenomenon BravoCon. Veronica is especially passionate about authentic representation, using these high-profile platforms to spotlight Hispanic voices both on and off screen.

 Beyond her professional accomplishments, Veronica is a dedicated mentor and a committed advocate for diversity and inclusion in the entertainment industry. She’s been recognized by PRWeek as a Champion of Diversity and profiled in Diverse Voices: Profiles in Leadership. Her non-profit board service includes roles with the Ghetto Film School, She Runs It and the Hispanic PR Association. As a mother of two, she also champions the importance of personal and professional balance and credits her family as the foundation of her success.