Icon — Fernando Romero
Icon — Fernando Romero
Fernando Romero is Senior Vice President of U.S. Digital Advertising Sales at TelevisaUnivision, the world’s leading Spanish-language media and content company. In this role, Romero leads national advertising sales revenue for the company’s digital, streaming, branded social, experiential and digital audio properties, including Uforia, the largest Spanish-language audio platform in the U.S., ViX, the largest global Spanish-language streaming platform, ViX-powered FAST Channels and UnivisionNow, a direct-to-consumer streaming service in the U.S.
Romero is a highly dynamic executive with more than 30 years of experience across media, technology, and advertising. He is a passionate thought leader who views media ecosystems, innovative multi-channel marketing, and diverse consumer audiences as key drivers for business growth. With expertise in integrated advertising strategies, he scales revenue across multiple lines of business while adeptly navigating the modern media landscape.
Prior to joining TelevisaUnivision in 2023, Romero served as Head of Revenue for Fuse Media, where he led sales and ad operations across national cable, video, social, OTT, CTV, content and experiential; along with the company’s social impact partnerships with AdCouncil, IPSY, Sofar Sounds and Grand Park LA.
He has also held roles with Issuu, the world’s largest digital publishing and discovery platform, serving as Head of Global Partnerships; led sales and marketing at NBCUniversal’s DailyCandy; served as Head of Digital for Rainbow Media (AMC, WE, Fuse/MSG network), as well as other various sales roles at Viacom, InStyle and Gilt City.
In 2022, Romero was named to the 2022 Cablefax Diversity List for his influence and leadership in the industry. Currently, he serves on the board of IAB Video, shaping policies and standards within the digital video ecosystem, and is also a member of 212 NYC Digital.
He earned a Bachelor of Arts in Sociology from Stony Brook University. He is a proud Ecuadorian-American, born and raised in New York, where he resides with his wife and two children. He is an avid triathlete/runner, having completed 200+ races including 18 NYC Marathons (active streak), and is a 70.3 Ironman finisher.