Icon — Liz Castells-Heard
Icon — Liz Castells-Heard
Liz Castells-Heard is a force in marketing with a ‘tell-it-like-it-is’ style and trailblazing leadership. A Stanford MBA and CEO/CSO of Infusion by Castells—a WMBE ad agency—she’s the powerhouse behind the ‘Transculturation®’ model. Liz helps Clients such as McDonald’s, Toyota and Spectrum build their brands, business, and awards with cutting-edge cultural strategy, storytelling, analytics, AI and ROI-Powered Ideas®.
With 40+ years of client, general and multicultural experience across CPG, health, tech and many industries, discipline from DDB-NY, Campbell’s, and Conill/Saatchi, Liz’s passionate pursuit of excellence inspires her team, industry and ‘Fearless Leader’ moniker, also fed by a 350-foot bungee jump.
Cuban-born, globally raised, Liz champions empowerment through education, her 7 godchildren, 3 German Shepherds, and 40-year marriage to fellow Scorpio, Alan.