Icon — Sofia Hernandez

Sofia Hernandez is the Global Head of Business Marketing at TikTok, where she leads brands in harnessing the power of TikTok to authentically participate in culture and drive results for their businesses.

Sofia has 18+ years of experience leading marketing campaigns for global brands like P&G, J&J, Netflix and Spotify. She was previously Chief Client Officer at Suzy, playing a key role in guiding the company to its successful Series C funding round.

As part of the 1% of Latina C-suite executives and an activist at her core, Sofia believes that embracing varied perspectives and backgrounds not only enriches our decision-making processes but also drives innovation and better aligns our solutions with the needs of a diverse customer base.