Innovator – Elliot Lum


Elliot Lum is currently EVP, Community and Growth at the Association of National Advertisers where he is leading their efforts to shape the future of marketing talent. Prior to this role, Elliot was Vice President, Strategic Marketing at Columbia Records where for six years, he put together marketing partnerships between brands and artists. Prior to Columbia Records, Elliot was a brand manager for the Max Fresh business at Colgate-Palmolive. 

He received his M.B.A. from MIT Sloan, where he won a Leadership Award for putting together the school’s first-ever marketing conference. He received his B.A. in art history from Columbia University. He lives in New York City & finished a book entitled “My Entrepreneurial Confessions” where he spent one year interviewing more than 300 millennial founders across 24 states.