Innovator — Jarek Carethers

Innovator — Jarek Carethers

Jarek Carethers – Creative Innovationist & Industry Trailblazer

Jarek Carethers is a visionary leader and Creative Innovationist whose career has been defined by pioneering change and forging authentic connections between brands and audiences. With experience spanning top-tier tech and media companies like TikTok and global advertising networks including WPP and IPG, Jarek has consistently delivered groundbreaking campaigns that resonate on a global scale while championing cultural relevance and inclusivity.

Currently serving as Creative Innovation Lead at TikTok, Jarek has directed some of the platform’s most celebrated initiatives, including TikTok Beauty Month and “TikTok In the Mix,” setting industry benchmarks for engagement and innovation. His entrepreneurial spirit shines through his work as the founder of tech startups aimed at addressing societal challenges, reflecting his passion for building impactful solutions for underrepresented communities.

Jarek’s creative philosophy is deeply rooted in his Detroit upbringing, which instilled values of hard work, resilience, and practical problem-solving. He leverages this foundation to cross-pollinate ideas from unexpected places, consistently pushing the boundaries of storytelling and strategy. As a staunch advocate for equity and diversity, Jarek strives to empower others through his work, whether by amplifying minority voices in the beauty industry or championing opportunities in women’s sports.

An award-winning creative and sought-after thought leader, Jarek continues to inspire the advertising industry with his innovative approach to connecting people, technology, and culture. His ultimate mission is to leave a transformative legacy through creative solutions that drive progress and inspire meaningful change.