Innovator – Michelle Tang

Michelle brings nearly two decades of leadership experience in the drive impact and growth for leading agencies. She joined McCann in March 2022 as Chief Growth Officer for McCann North America. Since joining, she’s helped lay a new foundation for growth winning significant new clients like Prudential and Smirnoff. In April 2023, she was promoted to Global Chief Growth Officer of McCann. 

She comes from Digitas, where she served as Chief Marketing Officer for North America, overseeing business development, strategic growth, marketing, and communications. She helped lead Digitas to being named Data Agency of the Year by Advertising Age and Digital Network of the Year and Media Network of the Year by Campaign and won new business from clients in the fitness, technology, retail and superstore categories.

Prior to joining Digitas, Michelle held growth leadership roles at agencies including Organic, FCB, and Wunderman Thompson, winning an impressive roster of clients in the automotive, clothing, retail and CPG categories. In addition, Michelle is a frequent speaker on DE&I and an outspoken advocate of the AAPI community. She is a board member of Ascend Leadership, the largest Pan-Asian professional development organization in the United States.