Innovator — Resh Sidhu

Innovator — Resh Sidhu

Resh Sidhu is a globally recognized leader in design, technology, and augmented reality. As Global Director of Snap AR Marketing & Branded Innovation, she drives strategy and community across Snap’s AR tools and ecosystem. She also leads Arcadia, Snap’s in-house studio, creating iconic AR experiences for brands like Nike and Disney. A visionary in immersive tech, Resh is shaping the future of AR and Spectacles. She’s been Jury President at Cannes Lions, awarded an Honorary Doctorate by UAL, and named to Adweek’s Creative 100. With two decades of experience, she’s a TEDx and Cannes Lions speaker who continues to challenge norms and push boundaries in digital storytelling.