Innovator – Soyoung Kang


Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic beauty brand that has sold nearly a billion lip balms worldwide and has over 9mm social media fans. In her role, Soyoung is responsible for driving the overall strategy, planning, and operations for marketing, product & ecommerce at the Gen Z focused brand. She has been named a Forbes CMO Next, a Campaign US CMO 50, and a Business Insider CMO to Watch. As a strong proponent of diversity, equity and inclusion, Soyoung serves on the AdWeek DEI Council and as co-chair of the CMO vertical for Ascend Executive Network.

Soyoung is a board member for Bob’s Discount Furniture and was previously an executive with Bath & Body Works, Victoria’s Secret, and The Boston Consulting Group. Soyoung holds a BS in Architecture from MIT, a dual MBA in Marketing and Finance from The Wharton School, and was a Fulbright scholar.