Marketing and Advertising Leadership in the Modern Era – A New Dynamic
In the rapidly evolving landscape of Digital Out-of-Home (DOOH) advertising, innovation is not just an advantage—it’s a necessity. As the CEO of a fast-growing DOOH company, I’ve witnessed firsthand how integrating cutting-edge trends into our business model accelerates growth and maintains our relevance. We’ve long recognized the untapped potential of social media content beyond its native platforms. The sheer volume and quality of content created by both brands and individuals inspired us to bridge the gap between the online digital world and real-world, street-level interactions. That’s why we recently launched StreetPost™by Smartify, which seamlessly merges these two worlds.
StreetPost™ empowers content creators, artists, musicians, and individuals to share their social media profiles in the offline world. This program goes beyond traditional advertising, allowing users to connect with their communities, celebrate milestones, or simply express themselves with minimal restrictions.
We’ve observed that most digital billboards cycle through Fortune 500 ads, which often fail to engage modern audiences. By introducing influencer content, personal announcements, and dynamic art, we’ve captured the attention of a diverse range of clients – from content creators to small businesses. This strategy has significantly boosted Smartify’s visibility, increased local revenue, and is driving our network expansion.
The diversity in our ad content adds a human touch to DOOH, mirroring the short-form entertainment consumers enjoy on platforms like Instagram or TikTok. Our double-sided Samsung displays feature QR codes, enabling trackable mobile experiences. Users can engage with online social content in the morning, encounter our street-level displays during their commute, and then reconnect online by scanning our QR codes. This creates a powerful cycle of repeated exposure across multiple dimensions.
In our young, dynamic market, continuous learning and adaptation are crucial. We encourage risk-taking and experimentation to discover innovative applications of technology and trends. Our monthly team meetings are incubators for new ideas, and we provide resources to trial promising concepts. This open, creative environment has attracted a wide array of clients, strengthening both our real estate and advertising portfolios.
This approach naturally draws attention to digital displays, opening up limitless possibilities. By bringing social media into the offline world, we’re creating opportunities for new types of clients across various industries. Instead of competing for a fixed market share, we’re expanding the entire pie.
At Smartify, we’re not just adapting to the future of DOOH – we’re actively shaping it. StreetPost™ is just the beginning of our journey to redefine the boundaries between online engagement and real-world advertising.