Meet the 2023 Fellow – Kristen Hsu

Meet the Fellow — Kristen Hsu

“If my mind can concieve it and my heart can believe it, then I can achieve it.” – Muhammad Ali

Kristen is an Associate Director on the Measurement Science team at Samba TV. Her role spans a diverse clientele encompassing agencies, brands, and publishers across various industries. Kristen translates client business objectives into measurable outcomes, providing data-driven insights and strategic guidance to contextualize the performance of media and marketing initiatives. She collaborates closely with product, data science, and engineering teams to build innovative new measurement solutions and products.

Kristen holds Bachelor of Arts degrees in Global and International Studies and Psychology from the University of California, Santa Barbara and earned her Master’s Degree in International Business from the Shanghai University of Finance and Economics. Prior to joining Samba TV, Kristen established and ran her own ecommerce business, spearheading end-to-end management of market research, inventory acquisition, supplier negotiation, quality assurance, SEO and listing optimization, and customer service.

Born and raised in California, Kristen loves adventurous new experiences, whether that’s traveling to new countries or meeting new people