Meet the 2025 Fellows – Nefertiti Anderson
Meet the 2025 Fellows – Nefertiti Anderson, Lead Community Manager, Brand Social, Verizon
Nefertiti “Neffy” Anderson is a sought-after speaker, social media strategist, and content creator who specializes in helping entrepreneurs and brands use multimedia storytelling to achieve their business goals. With over 10 years of experience in television, digital, print, and radio, Neffy’s storytelling skills — honed through training in China — inspire, motivate, and drive audiences to take action. Neffy got her start in the industry at BET, where she served as a social media lead and network correspondent, interviewing big names like Nick Cannon and spearheading digital campaigns for shows such as the BET Awards, 106 & Park, and Black Girls Rock. Today, she serves as the Lead Community Manager on Verizon’s Brand Social team, overseeing audience engagement, content publishing, and ad trafficking across platforms.
Neffy balances a career both in front and behind the camera as the creator, producer, and host of her very own show, The Path Less Traveled Series, an inspiring YouTube series that spotlights entrepreneurs with unconventional pathways to success. Recognized by Innov8tiv Magazine as a “Top 100 Woman Visionary Leader to Watch”, Neffy’s work has captured national attention from the American Marketing Association to Blavity and Elvis Duran. As a proud Adelphi University graduate, Neffy serves on the school’s Communications & Marketing Advisory Board, helping shape its future. Rooted in New York with her husband and sons, Neffy lives, works, and plays: driven by purpose, strengthened by faith, and inspired by family.
What does success mean to you?
Success is being aligned with God’s plan for my life: walking in purpose, using my gifts meaningfully, and honoring the values my faith has shaped in me. It’s doing what I love professionally without compromising my ability to be present for my family. It’s watching my sons grow with joy, knowing they feel safe, supported, and loved. It’s using my platform to make others feel seen and encouraged. It’s financial freedom and autonomy of my work schedule and environment. Success is living in the rhythm of a healthy mind, body, and spirit.
What do you hope to gain from this fellowship?
This fellowship represents more than just career growth for me — it represents a chance to rise without burnout, especially as a mom. From this fellowship I hope to gain mentorship, access, community, and career acceleration that stands the test of time. I hope to actualize my potential in every way.