Meet the 2025 Fellows – Oyinkan Olojede
Meet 2025 Fellow – Oyinkan Olojede, Co-Founder, Head of Design, 42Creative
Oyinkan Olojede is a creative entrepreneur, brand strategist and designer based in New York. The Brooklyn-born, Johannesburg-raised Nigerian brings a global perspective to her work as a multi-hyphenate creative with a decade of brand marketing experience in media and agency settings. Her work speaks to the importance of community—both online and offline.
In 2020 Oyinkan co-founded FourTwo Creative, a full-service creative agency building culturally relevant brands and creating authentic touchpoints with diverse consumers with the power of storytelling. Oyinkan has ideated, pitched and produced campaigns for major brands—Spotify, Nike, Uber, and Disney among them.
Over the course of 5 years Oyinkan and her partners have built a global network of creatives across a plethora of skill sets from film production, to design, web development, culinary arts, and more. Collaboration is a foundational value that Oyinkan has brought to her work throughout her career.
In 2025 Oyinkan co-founded ENYA by Amma, an affordable luxury clothing brand alongside her mother Amma Ogan. ENYA renews African fashion through African eyes—celebrating cultural heritage, slow fashion, and timeless style.
Oyinkan holds a B.A. in Psychology & Economics from New York University and has done coursework in PR and Marketing Communications.
What does success mean to you?
Success is being able to see the work you set out to do come to fruition—It’s feeling the impact, celebrating the journey, the lessons, failures and wins that come with pursuing anything. I believe success is more of a state than a milestone. It’s looking back at the previous hour, day or year and realizing that I’ve been able to do something that I had not done before and that I’ve grown as a person for having succeeded that goal.
What do you hope to gain from this fellowship?
I hope to gain a renewed sense of confidence in the path that I’m pursuing as a creative entrepreneur within this industry. After 5 years of ups and downs I started this fellowship at a time where I felt like I needed a lot more guidance and support. I’m looking forward to developing the kinds of relationships through this program that continue to support my growth as I move through the next phase in my career. I hope to gain community, network, and insight that help me approach this work from a stronger point of view and ultimately help me achieve my business goals. As with everything I do, I hope to learn more about myself along the way.