Welcome to The Advertising Club of New York
Upcoming Events
AI Enhanced Workflows
Professional Development | Learn to combine the right tools for real creative impact
SAVE THE DATE
Date: Monday, November 10th | 12:00 PM- 2:00 PM
Location: Zoom Webinar
Recent Videos
Hip Hop in Adland - Celebrating the 50th anniversary of Hip-Hop
Innovate NY: Leveraging AI and Machine Learning to Elevate the Consumer Experience
Inspiration Series: Bob Greenberg
Inspiration Series: Jeff Goodby
Inspiration Series: Tiffany Rolfe
Inside The Clubhouse - The Global Black Audience
Understanding Affirmative Action Decisions
OOH:NOW - Breaking The Echo Chamber
Thought Leadership From Our Members
What the Potential Recession Means for Education Marketing
This year, education marketers have invested more in expanding reach than any year before due to factors like social media marketing, crowdsourcing, and micro influencer marketing. With 36% of campuses experiencing a fall in campus visit requests, universities and other higher education institutions are adopting digital marketing to enhance their student recruitment.
Brand Truths In Every Message, Every Pivot and Every Action
It starts with an honest assessment of what the brand actually currently represents to customers, employees and the general public. It is only from here that you can identify the opportunities or needs for realignment and do so through the lens of a much more consciously aware society.
PSA: Brands can no longer be impartial
The pandemic fundamentally shifted the way brands talk to consumers. The influx of the economy and extreme political polarization, accelerated by the pandemic, increasingly influenced consumers to shop based on their social values – actualizing when protestors took to the streets over racial injustice after the murder of George Floyd.