Rockstar — Geoff Edwards

Rockstar — Geoff Edwards

Geoff Edwards is the Managing Director, Creative at GALE, an award-winning Business Agency that has been recognized as Adweek’s Fastest Growing Agency and Ad Age A-List Agency winner. There he relaunched the Iconic ‘Got Milk?’ campaign for the modern era.

Prior to GALE, Geoff was Executive Creative Director of Media Arts Lab, R/GA, CAA, and TAG McCann. At Media Arts Lab, the bespoke agency for Apple, he was responsible for the inaugural launch of Apple TV+, AirPodsPro, Apple Music, and Apple Pay.

Edwards is one of the most awarded creatives in the industry, earning two Cannes Lions Grand Prix accolades, an Emmy nomination and top honors at One Club, D&AD, ANDYs, LIAs, ADC, Clios, Webbys and the Effies.

Geoff’s career milestones Include Halo 3 Believe Campaign that set records by reaching $170 million in the U.S. making Halo 3 the highest grossing video game within 24 hours in History and Co-Founding SPIKE/DDB with friend and filmmaker Spike Lee.

Edwards has been named to the inaugural Ad Age’s Creativity 50, Adweek’s Creative 100, Campaign’s 40 over 40, and Adweek’s Creative All-Stars. Edwards is a four-time Cannes Lions Jury member and served as Branded Entertainment Jury President for The LIAs and President for the first ever One Club Branded Entertainment Jury 2024.

Edwards co-founded non-profit SATURDAY MORNING to address social injustice through the power of creativity, and leave a legacy of peace.