Rockstar — Jessica Lau

Rockstar — Jessica Lau

Jessica Lau leads IW Group’s Healthcare and Pharma practice, bringing 15 years of experience to advance positive health outcomes for patients and their families. She has devoted her career to understanding these regulated industries, leading U.S. and global commercial launches, disease education campaigns, and health equity efforts. Experiencing illness within her family made it evident that all these advertisements and initiatives were not effectively engaging diverse audiences – including her own. She now drives multicultural strategy in partnership with community-based organizations, patient advocacy groups, and health justice groups to better integrate community insight into client solutions, with the aim to challenge how life-changing information is shared with historically underserved and underrepresented communities.