Screenverse Named Exclusive Programmatic Partner for Macerich’s Shopping Center Network
Screenverse becomes the exclusive programmatic partner for Macerich’s shopping center network, enhancing programmatic access to premium digital inventory across its national retail portfolio.
New York, NY — January 13th, 2026 — Screenverse, the largest programmatic digital out-of-home (DOOH) network in the United States, has been named the exclusive programmatic partner for Macerich, one of the nation’s premier owners, operators, and developers of high-performing retail and mixed-use properties. Through this partnership, Screenverse will streamline programmatic access to premium digital screens in the nation’s most iconic shopping destinations, while Macerich continues to lead their direct sales efforts.
With more than 30 top-performing properties in its portfolio, Macerich has built a shopping center network that blends quality placements, design-forward environments, and deep shopper engagement in iconic retail destinations like Tysons Corner Center, Scottsdale Fashion Square, Queens Center, Broadway Plaza, and several upscale outdoor lifestyle centers. This partnership reinforces Macerich’s commitment to innovation in digital media while maintaining the premium experience their properties are known for.
“As a leading owner and operator of premier shopping centers nationwide, we must stay ahead of the curve by adopting best-in-class technologies in an ever-changing media landscape,” said Jeff Lesser, Vice President of Business Development at Macerich. “Partnering with an industry leader like Screenverse helps us boost performance and efficiency while delivering fresh, impactful media solutions for brands looking to connect with the millions of shoppers across our properties.”
Macerich properties function as high-engagement retail destinations, bringing together shopping, dining, lifestyle, and entertainment within a single environment. These mixed-use centers generate meaningful dwell time and repeat visitation, with more than 270 million visits across the portfolio in 2024.
The Macerich network includes 345 total digital displays:
- 330 mall-based digital ad panels, strategically placed in areas with high shopper dwell times and retail adjacency – including 23 newly added digital panels at Fashion District in Philadelphia
- 15 large-format and digital spectaculars, delivering massive visibility at high-traffic entrances and along key corridors
In addition to on-premise access, Screenverse will offer PMP deals for large-format and billboard-style placements, enabling brands to activate premium retail moments with scale and creative flexibility.
“We’re honoured to be selected as Macerich’s exclusive programmatic partner,” said Daniel Fleischer, VP Supply Partnerships at Screenverse. Macerich has built an exceptional shopping center network across top DMAs, which also brings brands to life with large digital spectaculars, reaching consumers in an unmissable way when they are in a spending mindset. We’re absolutely thrilled to be accelerating Macerich’s success with our unique combination of technology and programmatic expertise. This partnership is grounded in trust, alignment, and a shared commitment to maximizing the programmatic monetization opportunity of Macerich’s premium portfolio.”
Macerich’s digital inventory is available programmatically through Vistar Media, Place Exchange by Broadsign, and Hivestack Perion for campaign activation across the network.
About Screenverse
Screenverse is the leading partner for DOOH media owners, specializing in monetization and ad management solutions that scale programmatic revenue. Established in 2020, Screenverse has built the largest network of DOOH inventory in the physical world, with over 120,000+ digital screens across 21 networks, including billboards, urban panels, retail, and residential environments. Connecting advertisers to premium media nationwide through both programmatic and direct channels, Screenverse delivers meaningful results for brands, agencies, and media owners alike.
For more information, please visit: https://www.screenversemedia.com/
About Macerich
Macerich (NYSE: MAC) is a fully integrated, self-managed, self-administered real estate investment trust (REIT). As a leading owner, operator, and developer of high-quality retail real estat
e in densely populated and attractive U.S. markets, Macerich’s portfolio is concentrated in California, the Pacific Northwest, Phoenix/Scottsdale, and the Metro New York to Washington, D.C. corridor. Developing and managing properties that serve as community cornerstones, Macerich currently owns 39 million square feet of real estate, consisting primarily of interests in 38 retail centers. Macerich is firmly dedicated to advancing environmental goals, social good and sound corporate governance. For more information, please visit www.Macerich.com.
Media Contact:
Alexandra Bell
Screenverse