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The Future of Marketing is Here in Out-of-Home
Originally Posted on Little Black Book. Gina Grillo, CEO & President, The ADVERTISING Club of New York, looks at how technology is further shaping this section of adland It’s not news that digital advances have fundamentally changed the way we work and do business in the advertising world, ushering in new approaches to capture consumer…
Read MoreThe Happy Marriage of Creative and Data in Out of Home
By Charlen Weisler Originally Posted on Media Village. Out-of-Home (OOH) advertising has reached an important crossroad between creative and data. Impactful, engaging creative has always been a given. But now, advancements of technology enable OOH advertisers to access a range of data sets that map and measure the impact of creative on the consumer experience…
Read MoreNew Year, New Plan
As 2024 is winding down, it is time to learn from the past and craft smart media plans for the year ahead. Businesses and marketers are gearing up for a new year of media planning. The past year has brought an array of shifts in consumer behavior, technological advancements, and evolving trends across platforms. With…
Read MoreRockstar — Mebrulin “Meb” Francisco
Rockstar – Mebrulin “Meb” Francisco Mebrulin (Meb) Francisco has recently been appointed EVP of Data Product for Choreograph after serving as Global Data & Martech lead for EssenceMediacom for GroupM. As head of the Data Product, she integrates both structured and unstructured data to extract value in every signal. She is a strategic data partner…
Read MoreRegulation vs. Innovation: Generative AI Legal Concerns
1. Regulation vs. Innovation: Generative AI Legal Concerns By: Samantha Rothaus and Andrew Richman While generative AI’s meteoric rise was the hot button issue for 2023, it is sure to remain a key focus across the advertising industry in 2024. The coming year is likely to bring more clarity to the many legal concerns…
Read More2024 Top 10 Advertising + Marketing Trends: Balancing Risks & Rewards
The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological advancements and shifting consumer behaviors. These changes are not just trends: they are signals of a fundamental transformation in the way brands connect with their audiences. Navigating this terrain requires a nuanced understanding of the legal frameworks that govern…
Read MoreRockstar – Ericka Riggs
Rockstar — Ericka Riggs The varied and vibrant career of Ericka Riggs, CDEIO, Omnicom Specialty Marketing Group, reveals a path that has been about not just advancement, but also breadth and enhancement. Beginning her career in video promotions at Uptown Records with iconic music industry mentor André Harrell, Ericka strengthened the people skills she developed…
Read MoreRockstar – Rafael Rivero
“Don’t dream about success. Get out there and work for it.” Rafael Rivero is the SVP of Media and Marketing Effectiveness in Verizon’s CMO organization. He is accountable for the ROI of the full advertising investment, media planning and execution, marketing advanced analytics, marketing transformation, and agency and production management. Prior to his current role,…
Read MoreCreativity at the Forefront of Data-Driven Campaigns: 3 Takeaways from IAB Canada’s Panel
As the world of digital out-of-home (DOOH) advertising continues to grow, the rise of ad tech in the space has driven tremendous advancements in the capabilities available to advertisers. From programmatic buying and selling to in-depth measurement and data-driven dynamic creatives, we’re still only scratching the surface of DOOH’s true potential. With that in…
Read MoreIcons, Rockstars, & Innovators – Marc Fenty
Marc Fenty is SVP and Director of OOH at Horizon Media and co-chair and founding member of OOH UNITED, an industry-wide initiative committed to advancing a culture built on diversity, equity, and inclusion (DEI). The changemakers of OOH UNITED are committed to the shared responsibility of creating a culture that celebrates the strength that comes from…
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