Connected TV is the Channel to ‘Watch’ in 2023

By members | December 16, 2022

Connected TV is the Channel to ‘Watch’ in 2023 From Anthony Susi, Director, Marketplace Development, Xandr 2022 was a transformative year for ad tech with significant developments in Connected TV (CTV). The advancements in the channel will continue to shape the future of advertising as we know it, making it the channel to “watch” in…

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How Ad Innovation Drives Success from Elizabeth Herbst-Brady, Head of Field Sales, Verizon Media

By The Advertising Club of New York | April 10, 2019

We recently had a chance to speak with Elizabeth Herbst-Brady, Head of Field Sales for Verizon Media, about what’s to come for advertisers with the growth of live streaming, advances with 5G and innovative new ad formats. What is Verizon Media’s approach to live streaming, for both consumers and advertisers? With brands like Yahoo Finance,…

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Leveraging Upper Funnel Tactics in B2B

By The Advertising Club of New York | August 1, 2018

B2H (Business to Human) Marketing and Tapping into Human Emotion Why don’t more B2B marketers focus on mid to upper funnel marketing tactics like video, display, Programmatic or Advanced TV? With a plethora of business solutions in the marketplace, it would make sense to use short-form video to tell a story about reinventing a brand,…

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Meet The Fellows: Danielle Silverman

By The Advertising Club of New York | November 9, 2021

Meet The Fellows: Danielle Silverman Danielle Silverman is a Director of Product Management at WarnerMedia, where she leads product ideation and strategy for advanced TV solutions. Danielle manages the development and implementation of addressable products that increase ROI and targeting capabilities for brands. Prior to this role, Danielle has worked at various other companies, all…

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OOH:NOW Q&A: Cory Pearson of Haworth Media

By The Advertising Club of New York | November 25, 2015

In advance of our 8th Annual OOH:NOW Conference next week, we asked some of our speakers about their perspective on how we should be making the most of OOH and it’s technology, where it’s going and more. See what OOH:NOW speaker Cory Pearson of Haworth Media had to say on the state of Out-Of-Home today! What…

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The Breakfast Club: Thought Leader Series – The Marketing Of Politics & Policy: Q&A From Mark Skidmore, Partner & Chief Strategist of Bully Pulpit Interactive

By The Advertising Club of New York | November 11, 2015

In advance of AD Club’s The Breakfast Club: Thought Leader Series – The Marketing of Politics & Policy event this Thursday, November 12th, we asked our panelist Mark Skidmore, Partner & Chief Strategist of Bully Pulpit Interactive about his views on the climate of marketing in politics, the do’s & don’t’s of political advertising, which social platforms will be…

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The Breakfast Club: Thought Leader Series – The Marketing of Politics & Policy: Q&A From Our Panelists

By The Advertising Club of New York | November 10, 2015

In advance of AD Club’s The Breakfast Club: Thought Leader Series – The Marketing of Politics & Policy event this Thursday, November 12th, we asked our panelists Michael Beach, Co-Founder of Targeted Victory, and Greta Wilson, Vice President, Brand Strategy & Social Media of Pitney Bowes about their views on the climate of marketing in politics,…

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OUTFRONT MEDIA LAUNCHES “ON SMART MEDIA”

By The Advertising Club of New York | November 4, 2015

New technology platform includes digital and mobile solutions OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the US, today introduces its new advanced digital technology platform, branded OUTFRONT ON Smart Media. ON Smart Media leverages patent-pending addressable displays, cloud distribution, engaging content capabilities and a unique app-driven infrastructure that combines…

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