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Kickstart Your Fútbol Sponsorship: A Step-By-Step Guide to Winning in 2025
As the road to the 2026 FIFA World Cup begins, soccer is taking center stage in the U.S. like never before. TelevisaUnivision’s Road to 2026 – Ruta 2026 – is the ultimate destination for U.S. Hispanic soccer fans, keeping them on the edge of their seats as they follow their favorite players and track…
Read MoreMarketing and Advertising Leadership in the Modern Era – A New Dynamic
In the fast-paced world of marketing and advertising, staying ahead isn’t just an option—it’s a mandate. At KEVANI, recognized as one of Inc.’s fastest-growing companies, our leadership approach combines insight, agility, and innovation to keep us at the forefront of the industry. Embrace the Art of Generous Listening: In a landscape where trends shift overnight,…
Read MoreThe Rise of AI in Marketing: How 2025 Will Shape the Future of Personalized Campaigns
How Are You Incorporating AI & Machine Learning into AudioGO Today? At AudioGO, our goal is to simplify audio ad campaign creation and management while delivering maximum value to advertisers and even bringing new brands into the audio space for the first time. We’re leveraging AI and machine learning across several key features: Synthetic Voice…
Read MoreInnovator — Joseph Anthony
Innovator — Joseph Anthony As one of the nation’s foremost experts on culture, Gen z, and Millennials, Joseph “Joe” Anthony, CEO and founder of both Hero Collective and Hero Media, is here to throw out the textbook on how to be a successful entrepreneur. Having never stepped foot in an advertising agency or graduated…
Read MoreAD Club Board Chair Laurel Rossi Talks Gender Pay Gap in Fast Company
FIXING AN OVERLOOKED ELEMENT OF THE GENDER PAY GAP BIAS AGAINST THOSE IN CARETAKER ROLES COULD BE A HIDDEN ELEMENT OF THE PAY GAP, BUT ONE THAT CAN BE FIXED. BY LAUREL ROSSI The gender pay gap has been getting more attention in recent months, but the gender gap has always been an issue, and…
Read MoreHow The Pandemic Has Changed Media From An Innovation Officer Perspective
How The Pandemic Has Changed Media From An Innovation Officer Perspective From Member Jon Anselmo, Chief Innovation Officer, PHD Media As we look back on this past year, how do you think the advertising industry has evolved? As an industry, we were forced into a moonshot challenge without even knowing it—how do we plan for the…
Read MoreGender Equality in the Workforce with Olivia Douglas, Chief Client Officer, PHD Media
From Member Olivia Douglas, Chief Client Officer, PHD Media Due to the economic downfall, we are facing the world’s first-ever “She-session” – the first time in history a recession is impacting women’s jobs more than men’s. That said, what is your advice to the industry to better support women today? The industry needs to focus…
Read MoreMobile Billboards in the Age of AI: The Future of Dynamic, Real-Time Advertising
Advertising is changing as a result of artificial intelligence (AI), which is making ads more data-driven, dynamic, and tailored than ever. Although AI-powered personalization has long been advantageous for digital marketing, mobile billboards are increasingly using AI to improve real-time ad relevance, optimize ad placement, and develop more intelligent Out-of-Home (OOH) campaigns. Brands can…
Read MoreRobert Doubal on Redefining Bravery
Originally posted on Shots.net by Ryan Watson McCann London’s co-president & CCO sums up what it means to be ‘brave’ in this piece from Advertising Week Europe. In the second part of our series on Redefining Bravery surrounding the ANDYs session at Advertising Week Europe today, McCann London’s co-president & chief creative officer offers his thoughts on the…
Read MoreMeet the 2024 Fellows – Gabriela Montoya
Meet the 2024 Fellows – Gabriela Montoya Gabriela Montoya currently serves as the Vice President of Partner Marketing at Citi, where she focuses on driving credit card acquisitions through innovative strategies and partnerships. Gabriela’s passion for advertising was sparked during her senior year at Binghamton University when she took a paid media class that included…
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