Icon — Carla Serrano

Icon — Carla Serrano   Carla Serrano is the Chief Strategy Officer of Publicis Groupe and CEO of Leo NY. In her current role, she draws on her background in strategy, integration and leadership to incorporate transformative thinking in all aspects of Groupe agency operations and in service of the Groupe’s clients and businesses.  Carla…

Read More

Marketing and Advertising Leadership in the Modern Era – A New Dynamic

In the fast-paced world of marketing and advertising, staying ahead isn’t just an option—it’s a mandate. At KEVANI, recognized as one of Inc.’s fastest-growing companies, our leadership approach combines insight, agility, and innovation to keep us at the forefront of the industry. Embrace the Art of Generous Listening: In a landscape where trends shift overnight,…

Read More

Innovator — Joseph Anthony

Innovator Joseph Anthony followed by his headshot.

Innovator — Joseph Anthony   As one of the nation’s foremost experts on culture, Gen z, and Millennials, Joseph “Joe” Anthony, CEO and founder of both Hero Collective and Hero Media, is here to throw out the textbook on how to be a successful entrepreneur. Having never stepped foot in an advertising agency or graduated…

Read More

Mobile Billboards in the Age of AI: The Future of Dynamic, Real-Time Advertising

  Advertising is changing as a result of artificial intelligence (AI), which is making ads more data-driven, dynamic, and tailored than ever. Although AI-powered personalization has long been advantageous for digital marketing, mobile billboards are increasingly using AI to improve real-time ad relevance, optimize ad placement, and develop more intelligent Out-of-Home (OOH) campaigns. Brands can…

Read More

Robert Doubal on Redefining Bravery

Originally posted on Shots.net by Ryan Watson McCann London’s co-president & CCO sums up what it means to be ‘brave’ in this piece from Advertising Week Europe. In the second part of our series on Redefining Bravery surrounding the ANDYs session at Advertising Week Europe today, McCann London’s co-president & chief creative officer offers his thoughts on the…

Read More