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  Advertising is changing as a result of artificial intelligence (AI), which is making ads more data-driven, dynamic, and tailored than ever. Although AI-powered personalization has long been advantageous for digital marketing, mobile billboards are increasingly using AI to improve real-time ad relevance, optimize ad placement, and develop more intelligent Out-of-Home (OOH) campaigns. Brands can…

Meet the 2024 Fellows – Gabriela Montoya   Gabriela Montoya currently serves as the Vice President of Partner Marketing at Citi, where she focuses on driving credit card acquisitions through innovative strategies and partnerships. Gabriela’s passion for advertising was sparked during her senior year at Binghamton University when she took a paid media class that included…

Meet the 2024 Fellows – Taylor Reeves    With a creative spark that lights up every room, Taylor Reeves navigates the advertising world with confidence, blending her passion for storytelling with a flair for strategic brilliance. Taylor, a Senior Copywriter at VaynerMedia, holds a bachelor’s degree in Advertising Communications from St. John’s University. With a…

Innovator – Marie Rojas Marie Rojas is a Senior HR Executive with extensive experience in dynamic organizations and a strong champion for company culture. Born in Puerto Rico and raised in Spanish Harlem, she brings authenticity and a forward-thinking approach to leadership, empowering others and leading by example. As Head of People at Ogilvy New…

Inward Leadership: Guiding brands, teams and yourself in a changing world The definition and embodiment of leadership as a concept has changed dramatically over generations. As a society, we have witnessed remarkable shifts from predominantly centralized and mechanistic leadership styles to transformational and relationship-oriented styles. There has also been a shift from a very clear…