The AD Club's Guide to AWXI: Creativity
In excited anticipation of Advertising Week, the world’s premier gathering of marketing and communications leaders, The AD Club has sorted through the event’s extensive calendar in order to curate our very own Guide to AWXI. It can be challenging to navigate such an abundance of industry leaders, information and opportunity at the weeklong event, so we’ve broken up our “must attend events” based on the four pillars of the Club: Diversity, Access, Professional Development and Creativity. Hope to see you there!
Creativity is the foundation of this industry at large. The collaboration of innovative and original individuals across crafts is something that every audience member at Advertising Week can appreciate. Hear captivating stories, tips, case studies and more from some of the brightest creative minds in our industry at the following events:
Storytelling in Moments that Matter
Monday, September 29, 2014, 10 a.m.
B.B. King Blues Club
237 West 42nd Street, New York, NY
Make the Logo Smaller – How Brands Win When Advertising Takes a Back Seat to Content
Monday, September 29, 2014, 12 p.m.
B.B. King Blues Club
237 West 42nd Street, New York, NY
Marketing Karma: Creating Behavioral Changes that Change The World
Tuesday, September 30, 2014, 4 p.m.
B.B. King Blues Club
237 West 42nd Street, New York, NY
Breaking Barriers: How Shell Used Content to Capture the Imagination
Wednesday, October 1, 2014, 10 a.m.
B.B. King Blues Club
237 West 42nd Street, New York, NY
Unleashing Potential: Creativity & Innovation
Wednesday, October 1, 2014, 11 a.m.
B.B. King Blues Club
237 West 42nd Street, New York, NY
The Huffington Post Game Changers
Wednesday, October 1, 2014, 11 a.m.
Hard Rock Cafe
1501 Broadway, New York, NY 10036
Getting to Yes – Inside the Creative Process
Wednesday, October 1, 2014, 1 p.m.
Liberty Theater
234 West 42nd Street, New York, NY 10036
MAKE THE BOX SMALLER: The Strategy is the Idea
Wednesday, October 1, 2014, 2 p.m.
B.B. King Blues Club
237 West 42nd Street, New York, NY
ANDY 50: Defining Bravery Part II
Wednesday, October 1, 2014, 5 p.m.
Times Center Stage
242 West 41st Street, New York, NY, 10036
Thursday, October 2, 2014, 11 a.m.
B.B. King Blues Club
237 West 42nd Street, New York, NY
THE NEW CREATIVITY: What Will Be the Ad Industry Creative Products of the Future?
Thursday, October 2, 2014, 11:30 a.m.
The Microsoft Stage
11 Times Square, New York, NY 10036