Broadsign’s New 2026 Programmatic OOH Trends Report
Earlier this week, Broadsign released a report that captured billions of transactions and Place Exchange SSP’s to understand how the programmatic market transacted in 2025.
To learn more about their findings, view the report below!
Broadsign Programmatic OOH Trends Report
They found that programmatic digital out-of-home (pDOOH) is thriving, bringing digital speed and accountability to a medium built on real-world reach. But as the channel’s capabilities expand and campaigns become more sophisticated, so do the investment strategies behind them.
In a detailed blog post linked below, Broadsign describes their key takeaways and results of the trend report.