Broadsign’s New 2026 Programmatic OOH Trends Report
Earlier this week, Broadsign and Place Exchange released a joint report drawing on aggregated transaction data from both SSPs, together representing the world’s largest independent programmatic OOH ecosystem, with over 1.7 million programmatically-enabled screens and over 1.5 trillion available impressions each month. This report provides a comprehensive global snapshot of market activity in 2025.
To learn more about their findings, view the report below:
Broadsign Programmatic OOH Trends Report
They found that programmatic digital out-of-home (pDOOH) is thriving, bringing digital speed and accountability to a medium built on real-world reach. But as the channel’s capabilities expand and campaigns become more sophisticated, so do the investment strategies behind them.
In a detailed blog post linked below, Broadsign describes their key takeaways and results of the trend report.