Posts by members

Rockstar — Ariba Jahan Ariba Jahan is a multi-disciplinary leader in product experience, focused on responsible technology and transformative business practices. As the Head of Transformation for North America at Anomaly, her work integrates digital product innovation with comprehensive brand experience, content strategy, and organizational development. She has been recognized as one of the Global…

Innovator — Christina Lu Christina is a marketing leader and strategy enthusiast. Currently the Senior Vice President of Strategy at Carat where she is a partner to clients, Dentsu media and media partners, Christina leverages critical and creative thinking across audience insights, cultural & societal shifts, media trends, business dynamics and technology developments to drive…

Icon — Bonnie Wan Bonnie Wan is reimagining the reach and role of strategy for brands as well as everyday people. As Head of Brand Strategy for Goodby Silverstein & Partners Bonnie’s leadership has earned GS&P the Cannes Grand Prix Lion in Creative Strategy; gold, silver and bronze Effies; a Grand Ogilvy; and ANA’s Grand…

In collaboration with Horowitz Research, Direct Digital Holdings commissioned a survey of over 2,300 U.S. consumers to delve into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers’ brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z. This comprehensive report features exclusive research findings complemented by insights…

    At the tail end of last year, IAB released key trends in digital advertising for 2024, among them being the need for greater innovation in cross-channel measurement tools. Advertisers and brand marketers have always needed some form of results to analyze and validate their investment, and to help guide future spend. However, in…

The Ad Club asked  member companies their  take on the trends that impacted their business in Q1 and posed the following question: Culture has become a huge initiative for many companies – especially those in the media and advertising industry. With the pandemic coming to an end, many are feeling stripped of their “work-life balance”…

The Ad Club asked  member companies their  take on the trends that impacted their business in Q1 and posed the following question: Culture has become a huge initiative for many companies – especially those in the media and advertising industry. With the pandemic coming to an end, many are feeling stripped of their “work-life balance”…

In a Legends & Leadership conversation with Jack Myers, Gina Grillo, President and CEO of The Advertising Club of New York and International ANDY Awards, shared her passion, commitment, and her relentless pursuit of diversity, equity, inclusion, and belonging (DEIB) in the advertising industry. Gina, a visionary leader with over 15 years at the helm of the…

Trademark Considerations for Copyrighted Works in the Public Domain By: Joy Wildes & Claudia Cohen In the United States, an original work of authorship fixed in a tangible medium of expression (meaning the work can be communicated in a visual or audio form) is a protectable copyright. This means that the owner has the exclusive…

Ensuring Authentic Consumer Reviews By: Paavana Kumar In the wake of its updates to the Endorsement Guides, the FTC also recently announced a Proposed Rule on the Use of Consumer Reviews and Testimonials. Although the practices prohibited by the Proposed Rule are already unlawful under Section 5 of the FTC Act, the Proposed Rule is…