Posts by members
Changes In Workplace Culture
Q&A with Natalie Traynham, SVP, Talent Attraction & Diversity Outreach, Momentum Worldwide What are the top three priorities for leaders? Creating an Enabling Environment: Empower your employees to thrive in a supportive and secure space and promote Diversity and Inclusion by fostering varied perspectives within your teams, for an environment of innovation and collaboration. Unlocking Growth…
Read MoreHuman Creativity vs. Artificial Intelligence: Is AI Your Partner or Problem?
By Onward Search Is your job at risk? If you’re a creative, copywriter, or designer learning about recent artificial intelligence (AI) advancements, this question must have crossed your mind. Of course, AI experts say not to worry. Yet, AI is already revolutionizing the creative industry and the world of work. We polled over 500 professionals,…
Read MoreCreativity is Reclaiming Its Time as the Defining Factor of Campaign Success
By Marissa Bernstein, VP of Marketing, Vistar Media From the resurgence of the Old Spice Guy to the dynamic world of digital out-of-home advertising, creativity is reclaiming its role in campaign success. The “Old Spice Guy” has stood as a behemoth in creative advertising over the last 15 years. After being introduced as maybe one of…
Read MoreFRESH COAT — THE STORY BEHIND OUR SHOP REPAINT
Published on June 23, 2023 by Jewel Addy in Daily Grind,Love,Technique and Tradition With nearly 20 years on the wall, we’ve painted thousands of public art murals for media, commercial, and community-oriented clients. Occasionally, we’ll also wield our brushes to beautify our workspace. Seven years of one shop design in Brooklyn and Los Angeles is a good run, but…
Read MoreAddressing the Fragmentation of TV Advertising
By Daniel Church, originally appearing on ANA Here, there, and everywhere.” Originating from a 1960’s Beatles song, it’s a commonly used phrase describing a situation that is all over the place, or that lacks continuity. Today, it aptly describes the current state of the TV advertising market. Valued at approximately $87 billion in the U.S., TV has evolved…
Read MoreMedia Buying Best Practices for Agencies: Improving Financial Reporting
Media Buying Best Practices for Agencies: Improving Financial Reporting From giant billboards on the side of the freeway to pop up digital graphics on your favorite website, advertising is everywhere. Agencies of all sizes can specialize in media buying, or the art of researching and buying ad space in both traditional and digital advertising platforms.…
Read MoreANNUAL SUMMER SOCIAL 2023
SAVE THE DATE THURSDAY, JULY 28TH; 5300 – 8:30 P.M. – MIDTOWN TERRACE, NYC
Join this always anticipated summer celebration when we welcome our incoming Board of
Directors and honor those stepping down for their service and dedication to The Club. Aside from
being one of the best networking opportunities of the year, we also recognize outstanding
members for their loyalty, volunteer spirit, and support on key programs and initiatives.
Representation Matters: Horizon Exec, Others Get Fab For Outfront’s Pride Campaign
Originally posted on MediaPost by Joe Mandese @mp_joemandese As part of a public service and trade promotion effort tied to June’s Pride month, Outfront Media will feature some media agency execs on digital out-of-home billboards in New York City and other major markets including Boston, Chicago, Philadelphia, New Orleans, and San Francisco. The month-long effort, in…
Read MorePride 2023 – What Brands Can Do To Stand Against Hate
View Video
Read MoreReaping the Benefits of a Diverse Workforce
America is a diverse country and grows even more diverse each decade. By 2040, ethnically diverse groups will constitute the majority. Marketers and brand leaders are coming to terms that in order to keep pace with their market share and achieve revenue growth, they must not only understand this trend. but acknowledge and embrace…
Read More